<Turn It Up to 11> tells the story of LEE Kyou-young, formerly of the punk record label ‘Cultural Fraud.’ When he accidentally knocks up his girlfriend, he ends his musical career and returns home to Incheon, a city once called ‘The Cradle of Heavy Metal.’ But it’s now a vapid city, a barren ground for rock music. Not long after getting his electrician’s license; “Because electricity is just as stimulating as rock” and settling down with his family, LEE ...more

<Turn It Up to 11> tells the story of LEE Kyou-young, formerly of the punk record label ‘Cultural Fraud.’ When he accidentally knocks up his girlfriend, he ends his musical career and returns home to Incheon, a city once called ‘The Cradle of Heavy Metal.’ But it’s now a vapid city, a barren ground for rock music. Not long after getting his electrician’s license; “Because electricity is just as stimulating as rock” and settling down with his family, LEE founds the indie label ‘Ruby Salon’ in the center of a motel-filled avenue in this city and starts gathering bands together. Can they really make ‘Ruby Salon’ Korea’s top label? less