CJ 4DPLEX/EVT
CJ 4DPLEX is ramping up its presence in the Asia-Pacific region through strategic partnerships with major exhibitors Event Cinemas in Australia and Showtime Cinemas in Taiwan.
The cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing, is part of the CJ Group conglomerate that includes CJ CGV, the world’s fifth-largest theater chain, and CJ ENM, producer of the Oscar-winning film “Parasite.”
The premium format company inked a deal with Event Cinemas to add three new 4DX locations in Australia, with Castle Hill and Innaloo venues scheduled to open before Christmas 2024. Each location will house over 120 seats equipped with motion synchronization and environmental effects.
Daniel McCabe, general manager of cinema operations Australia for Event Cinemas, said: “With the addition of these new 4DX theaters, we’re bringing an unparalleled level of excitement and immersion to even more moviegoers across Australia.”
Jun Bang, CEO of CJ 4DPLEX, noted that “4DX offers Australian audiences a cinema experience that simply can’t be replicated at home. The combination of motion-synchronized seating and environmental effects transports audiences directly into the heart of the action – something only the big screen can deliver.”
In Taiwan, CJ 4DPLEX is introducing its Ultra 4DX format through an expanded partnership with Showtime Cinemas. The deal includes the first-ever Ultra 4DX installations in Taiwan, combining the company’s 4DX and ScreenX technologies. Two Ultra 4DX and two ScreenX theaters will debut at Showtime’s new flagship complex at the Taipei Dome in 2025, marking the first instance of dual installations of both formats in a single venue.
“Given the overwhelming success of our collaboration with CJ 4DPLEX, expanding our offerings even further with the debut of Ultra 4DX in Taiwan was the natural evolution of the partnership,” stated Showtime Group general manager Willy Liao. “CJ 4DPLEX is redefining moviegoing and we continue to lead the way in delivering cutting-edge cinematic experiences to Showtime’s audiences in truly unique ways.”
Bang added regarding the Taiwan expansion: “The launch of our Ultra 4DX and ScreenX theaters at the flagship Taipei Dome site boldly signals our impact and enthusiasm to provide premium and differentiated cinematic experiences across Asia.”